About Us

The Element – building a community of the creative spirit in the heart of Rockford for artists, entrepreneurs and professionals to live, work and play.

Mission
The Element seeks to create a healthy, stable, downtown environment where people will choose to live, work and play, and to increase opportunities for economic development, business activity, housing and cultural events.

What is the Element?
The Element is a unique network of committed individuals working to help power the growth of Rockford’s downtown and surrounding neighborhoods. Generating an up-to-date, urban lifestyle at our residents’ doorsteps and increasing public awareness that this lifestyle is available is our goal. Preferred by young professionals and artists of all ages, the urban lifestyle includes a large dose of culture, music, entertainment, visual arts, recreation, and opportunities for learning. Study after study commissioned by Rockford’s leadership has identified the need for Rockford to build this type of environment, which is crucial to successfully recruiting and retaining the employers and employees of our present and future economy. The most recent study, by Angeloueconomics of Austin, Texas, went so far as to recommend opening a design school in downtown Rockford.

The Element feels strongly that a vibrant urban lifestyle and downtown are central components of all successful cities. As such, a diverse urban lifestyle is critical for Rockford to attain status as a world-class place to live, work, play and learn. The Element is committed to continuing, creating, and supporting the building blocks of this urban lifestyle. Now, more than ever, we are committed to promoting and marketing all the events and developments in downtown Rockford.

The Element’s current efforts include:
First Fridays
The Element Film Series (Brews &Views)
The Element Singer/Songwriters Series
The Element partners with the River District Association in Master Planning and Downtown CIP.

Our Thanks
The Element wishes to thank our generous sponsors for the 2017 year:
Associated Bank
City of Rockford
SwedishAmerican/UW Health
Urban Equity Properties

The Element is committed to marketing downtown Rockford as a destination for artists, arts galleries, live/work spaces, and commercial restaurant and retail establishments.