Our Mission

The Element seeks to create a healthy, stable, downtown environment where people will choose to live, work and play, and to increase opportunities for economic development, business activity, housing and cultural events.

First Fridays

First Fridays present a variety of fun things to do on the first Friday of each month. From music, to performing arts, visual arts, shopping, food and more, there\'s something for everyone in Rockford new downtown!

Brews& Views

Tickets available online! Click on the Ticket Sales tab to purchase.Classic movies rule at Brews & Views over at the Prairie Street Brewhouse. Stop in for a movie and a meal, and visit with other film buffs for movie talk after the feature. Wednesday nights from September through May.

Bacon Fest

Bacon Fest is an annual event featuring everything bacon bacon bacon! Our VIP dinner features four courses of fabulous creations. Then try our bacon treats from our Bacon Fest vendors, buy bacon from our bacon store, and enjoy an evening of bacony bliss!